Teacher’s Pay, Is It Too High?

March 9th, 2010

Buried in the article POWAY: PUSD to send layoff notices, appeal ‘God banner’ decision was this little gem;

Poway resident Scotty Blackman told the board he was launching an initiative to reduce the salaries of all state employees, including teachers, by 35 percent to 45 percent to make them comparable with the private sector.

Blackman said California teachers earn an average of $85 an hour, a figure he calculated by dividing annual salaries by 7-hour workdays over a 183-day work year.

Teachers also have very good health care benefits as well as a CalSTRS, the California State Teachers Retirement System. In addition to providing retirement benefits, CalSTRS also offers other perks like home loans. California teachers do pay 8% of their salary automatically into the retirement program.

This sounds like a sweet deal, doesn’t it? Let’s look even closer at the retirement benefits, a teacher who starts at age 50 and retires at age 56 earns $2,500 to $3,000 per month for the rest of their life.

Certainly, in light of these facts, it sounds like a good idea to reduce teacher salary. However simplifying the facts down this much can obscure the truth. Anecdotal evidence supports the premise that most teachers are working far more than the seven contracted hours per day.  Were we to reduce pay it is likely that at some point districts would be forced to order teachers not to work outside of assigned hours. Similar things have happened in other industries that attempted to reduce pay to reflect contracted work rather than actual work.

Teachers are also required to earn continuing education credits to remain qualified to teach in the classroom, some of these hours are provided through sponsored district programs, but many times the teachers themselves must pay for the training and work extra hours outside of their contracts for study.

The use of average salaries is also very misleading. Teacher pay is not merit based, it is a combination of years of credited experience and education credits. The average age of the existing teacher pool therefore skews the average salaries. We are nearing the retirement age for a mass of baby boomer teachers. These teachers are among the highest paid and will be replaced with new teachers drastically reducing the average salaries downward. As far as the retirement system goes, participation in CalSTRS, which is mandatory, can reduce or eliminate Social Security benefits, even survivor benefits from a spouse.

Here is the kicker, private sector salaries are typically set by the free market principles of supply and demand. If there a excess of talented labor then employers can find employees willing to work for lower wages. However, in this country there is a critical shortage of qualified teachers, especially math and science teachers. Artificially reducing pay would be detrimental to attracting qualified people into the teaching profession.

The New York Times reports that the US will need a million new teachers by 2014, nearly a quarter of the existing teachers. How will we attract quality teachers with artificially low salaries?

Our Day in Television

February 25th, 2010

Dom and Ant at Pictograph Marker

Yesterday I had the amazing experience of watching my sons take part in the filming of a television show. The boys were contacted by their agent to play children in an episode of a new TV series that will be released this summer. These were background roles so they did not have lines. Their job was to put the identity of a character in context as a father and a family man.

For the boys it was a long day filled with hours of compulsory school work with a set teacher and with me telling them that they could not go out and play in the dirt. I think that perhaps I was more nervous than they were, not knowing what to expect and really hoping that they would both do a good job and come out of the experience with a positive feeling about it.

The moment that I really stopped being nervous about the whole process came just before the boys went on camera the first time. The star of the show, an actor I suspect you know, got down on the boys level to explain to them why he was wearing makeup that made him appear as if he had been thrown through a window and give them some very simple tips on what they should do. I was totally impressed on how he was able to immediately connect with them and get them focused on the job. He introduced himself to me later in the day and complimented the boys. Taking the time to do these things on what I am certain was a long day really added to the wonder of the experience.

Dominic has always been a star, fairly easy going and responsive to adults. I was less concerned about his ability to handle any stress or understand why they would be doing the same things over repeatedly or asked to make small corrections than I was with Anthony. Anthony did very well during the first scene but I only knew how emotionally invested he was in the job when we were walking back to the classroom. He turned to me, almost about to cry, and said that they didn’t like him. I was shocked, everyone was really nice and complimentary and he seemed to have done everything they were asking of him. It turned out that he had misinterpreted the scene as an audition and felt that since they were sending him away they didn’t want him in the TV show. His on-set teacher and I explained to him that he had done a great job and how television was filmed in small little pieces and put together to make the whole story.

Throughout the day Dominic, Anthony and I had the opportunity to discuss lighting, how they were able to film the indoor daytime scenes at night as well as other aspects of television production including the concept of continuity or why they couldn’t drink the red kool-aid and needed to be careful eating so as not to get their clothes dirty. The set teacher explained to them why we were eating “lunch” at 4:30. We got to visit the craft service truck for a snack and went to wardrobe to have our outfits checked out.

The end of the day wrapped up with the first assistant director hurrying to complete the boys’ last scene and the boys receiving applause from the cast and crew. Anthony still was concerned that they hadn’t filmed enough even insisting that they forgot to film an upstairs scene that I am quite sure was never in the script. This will be one of those red letter days that I will always remember and it was made so in a large part by the stars, the directors, the crew, the wonderful teacher and the family whose house we used as a classroom. A special thanks to Wyatt for sharing his toys.

Is BD Live a shot in the arm, or a shot in the foot?

December 23rd, 2009

This post is actually a question for TK and it focuses on my personal experience with BD Live and his contention that there is still a market for purchasing movies.

Purchase vs Rent vs On Demand

As I understand TK’s position, the studios plan to make money by getting you to buy all the movies you bought on VHS and then bought again on DVD by getting you to buy them again on Blu-ray. I am not the ideal consumer for this, I laugh every time I open the drawer of my wife’s mostly unwatched Disney VHS tapes.  I have recently taken a business from delivering training videos via DVD-ROM to delivering them over the Internet, so my opinion is that physical media is doomed and revenue from movie sales will trend towards zero, just as it has for newspapers and music. Certainly the embargoes against rental kiosks and other steps the studios are taking are an effort to promote sales over rentals and possibly rentals over downloads to stave off the inevitable price declines inherent with electronic delivery.

BD Live

BD Live is supposed to make Blu-ray Discs more valuable by linking the movies to online content. A main feature BD Live provides is the ability to get information about specific scenes while watching the movie. Consumers with Internet connected players can get up to date information about the actors, directors and possibly locations. This is a familiar function to TiVo users, it has existed for years as TiVo Swivel Search. Another feature of  BD Live is chat. I just can’t see wanting to chat during a movie and if I did I wouldn’t want to do it through the TV with a remote.

BD Live Inoperable Out of the Box

But all of that is irrelevant, here’s the rub. In the race to the lowest price, the manufacturer of my player decided not to include a memory card. Available for retail for less than $10, an SD card has been required to access BD Live content for every Blu-ray movie we’ve rented. I really should buy one, but I know I have a few spares lying around somewhere and it seems silly to buy another. Obviously I haven’t gotten curious enough to spend the cost of two lattes or to search the junk drawers. Maybe BD Live is great, but someone forgot to tell me.

What’s really funny is that the same player offered me a five dollar credit for connecting it to Amazon’s Video On Demand service. So the player is actually encouraging me to watch downloaded movies. Furthermore when I purchased the player I also was given a choice of Blu-ray movie for free. It seems incredibly short sighted that the movie studios aren’t chipping in another $5 to ensure you are walking out of the store with a memory card to make BD Live useful. The user experience for BD Live for those who don’t know what an SD Card is or how much one costs is horrible. I think this alone would sour the average consumer towards BD Live especially when all of the other online features including video on demand work.

Honestly that is a pretty easy problem to fix. Even after the fact it would be fairly simple to offer a promotion for consumers with Internet connected players for a free memory card. The real issue here is whether the BD Live content is more of an encouragement to purchase or to rent. The fundamental problem is that the content is delivered over the Internet. There is no guarantee that the content will be available in five years and there is no bonus offered for buying the content. Therefore it probably encourages renting more than purchasing. At some point the studios will want to recover the money they invested in producing any BD Live content and will make it available to consumers who watch movies via video on demand. Some of the features of BD Live, including chat, have already been demonstrated in video on demand prototypes from NetFlix.

A Better Option to Promote Purchase

I better option for the studios would have been something that made the movie sticky. This system would involve features from services like TiVo, IMDb, Amazon and Flixster. Fundamentally the system would provide a way to register the first sale of a Blu-ray Disc in an online catalog. That catalog could be connected and shared in social sites like Flixster does with movies in theaters and Facebook. By connecting it to IMDb it would be easy to create TiVo like recommendations of what movie from already in your library you might enjoy. Amazon like wish lists and allow the studios to offer loyal purchasers promotions and earlier release dates completely bypassing the current retail channels and certainly have more ability to forecast end user sales.

This catalog system could also solve a problem faced my most people who have collected large numbers of movies, specifically it could provide a nice cover-flow type interface, the ability to search for movies by keywords, actors, directors or quotes. It could provide a way for the user to specify the location of the movie to make it easier to find in large collections.

If the studios were really gutsy they would build in a lend/like system. Using the social network features you would borrow a copy of the movie from a friend, perhaps even via a studio authorized digital copy. Upon viewing and returning the movie to the friend you would be asked to rate the movie. If you liked the movie the studio could offer it to you directly.

Conclusion

As content becomes available digitally the price gets forced down. The way to preserve prices is to ensure there remains continued additional value in physical copies. BD Live does not provide this increased value, it actually encourages rental and opens the door to more video on demand. Movie studios should look at the consumer’s entire catalog and their overall viewing experience versus the individual movie and thereby drive features based on encouraging purchases.

Top 10 Tweeted Movies

December 15th, 2009

Twitter released the top trending topics for 2009. Below are the movies that made the list.

Movies

Title US Gross Budget Profit (Loss)
Harry Potter $301,957,434 $250,000,000 $50M
New Moon $268,024,129 $50,000,000

$218M

District 9 $115,646,235 $30,000,000 $85M
Paranormal Activity $107,492,527 $15,000 $107M
Star Trek $257,730,019 $140,000,000 $117M
True Blood (not a movie)
Transformers 2 $402,111,870 $210,000,000 $192M
Watchmen $107,509,799 $138,000,000 ($31M)
Slumdog Millionaire $141,319,928 $14,000,000 $127M
G.I. Joe $150,201,498 $175,000,000 ($25M)

What does this tell us? I don’t have a clue. Maybe, cheap movies that are good make more money than bad expensive movies? But we really didn’t need Twitter to figure that out.

Coolness with Google and MailChimp

December 3rd, 2009

Subtitle this post: I am easily amused.

Often I keep track of planned participation in events for our Indian Guides tribe, the Iroquois, using a Google Docs spreadsheet. My use of spreadsheets and especially charts has become a running joke within our group. Normally our group uses Google Groups to communicate. It provides a simple means to communicate with everyone at once. However, while serving as chief last year, I found that the messages from our Google Group did not always get the attention they deserved. I finally settled on using MailChimp as a way to send messages that had a little more visual appeal, some personalization and to give me some feedback on who had opened the message so I would know who needed a phone call.

This past week while drumming up support for the  Encinitas Holiday Parade I stumbled on a little bit of synchronicity when combining my Google Docs Spreadsheets with MailChimp. Someone humorously requested a pie chart  in response to the link to the roster spreadsheet. After creating the acceptable pie chart in my spreadsheet I selected the publish link to get a link to the image. I then duplicated my earlier MailChimp campaign and modified the message to include the pie chart.

Parade AttendanceWhat happened next brought a smile to my face. When I received the message, gmail recognized the pie chart was coming from a Google Docs spreadsheet and offered me a preview of the spreadsheet. That in turn made me realize that the pie chart included in the mail message was dynamic and would update every time the mail message was opened, essentially converting the email message into a quick status indicator for the tribe. As I said at the beginning, I am easily amused, but isn’t technology wonderful?

One little bit of darkness in all this joy, you must have access to the spreadsheet to view the pie chart. I have thought of two possible workarounds for this. The first would be to create a public spreadsheet with no personal information that is somehow synced with the protected spreadsheet. The second would be to supply a static pie chart image to use if the first image is not available. And of course those people who have chosen to receive the text version of my emails are just plain out of luck.

A Cursory Look at @vark Answers

October 7th, 2009

I recently decided that I could no longer avoid buying an iPhone. Let’s not go into the nasty details, but VoIP over 3G and the hope of tethering are certainly both in the mix. So where is the best place to buy an iPhone, or in my case, a pair of iPhones. It just so happens that I was standing in Best Buy when this question occurred to me. I carefully crafted a tweet to @vark and sent my message out to my social network.

vark 1 hours ago
Where is the best place to buy an iPhone? Why?

Answers came rolling in and you can read the @vark transcript.

The fastest to answer was Trey, an 18 year old from Arlington, VA. His answer included “duh”, so that one will get marked as not helpful. We can chalk that up to youthful exuberance and move on.  It is interesting that the majority of the people answering the question did not understand the emphasis was on the word best and the request for an explanation.

Two good answers came in, one from Julian in Westminster, UK and one from Felix in Lexington Park, MD. These answers justified their choice of the best location although the two locations differed.

Results

The good:  Aardvark did provide opinions that were useful. I believe that this question really exemplifies the type of question best handled by a social network.

The bad: Aardvark generated a lot of chaff surrounding the kernels of good data. Even when an answer was well thought out and complete, Julian’s answer may have not been useful since he didn’t have the same retail options as I do.

Aardvark needs to help users self regulate and also needs to progress in who is allowed to answer questions. This will be partially accomplished in two ways, as more people join more subject matter experts will be identified to answer questions and answer feedback will  assist in the pairing out of  the less qualified.

Word of mouth marketing is moving to social networking. As a result companies are now being forced not only to have a presence on social networks, but to identify experts in systems like Aardvark and ensure that their company is portrayed in the best possible light.

Seeing the World Through @pogue Colored Glasses

September 8th, 2009

Pogue Colored Glasses

Imagine if Wikipedia customized answers for you based on your IQ. Now imagine if it customized answers based on your age or a poll of how attractive you were. Turning to social media to mine for data is a double edged sword, in some cases our personal networks are going to give better responses because our friends tastes are more likely to mirror our own than the tastes of the general public. However when it comes to factual information, limiting your search to people in your own circle may specifically exclude the expert opinion. When it comes to matters of opinion we are likely to have answers that support our own position rather than challenge it.

There is nothing inherently wrong in this as long as we understand it is happening. Where we experience problems is when we forget that our social networks represent the people we are connected to and start representing their responses as the world view.

This occurs frequently in David Pogue’s book “The World According to Twitter”. David repeatedly contrasts the Twitter universe to other online communities without making the distinction between Twitter as a whole and the people who follow and respond to him. In a book, largely for entertainment purposes, this is not necessarily a bad thing. As an exercise I leave it to you to imagine what “The World According to Twitter” might have looked like if the same questions had been asked instead by @oprah or @aplusk.

However, @pogue makes a serious mistake when he applies this same rational to a product review. In his coverage of Aardvark, a new IM based service for peer answered questions, he praises the service in the timeliness and accuracy of the responses. Unfortunately the value of the service directly relates to how many of your Facebook friends are already using Aardvark. In David Pogue’s case the answer was 54, in mine a measly 2.

I can ask the same questions of Aardvark and not receive any responses or worse yet I can receive responses that are incorrect without any way to assess the authority of the person who responded. It would be wonderful if we were all intelligent, witty and handsome enough to have great followers like @pogue. Until then I would recommend he, and any other reviewer, borrow someone’s social network and repeat your tests, break free from your ivory tower and see how the service works for us little people.

Anatomy of a Bad Tweet

August 27th, 2009

Why You Should Not Tweet Your Headlines

I am starting to feel like a hater when it comes to the NC Times use of social media. I think that they are sitting around in some conference room thinking up new ways to irritate me. However, many people rely on the same tactic used by the NC Times when tweeting. They merely retweet the subject of their post without considering the usefulness or retweetability of their update. Hopefully by pointing out their mistake I can help you improve your tweets and increase your follower count.

Today I received the following tweet on my mobile phone:Bad Tweet

First I will break down the incorrect elements of this tweet and then I will put it back together in a form that more suited to social networking.

Problematic elements of the tweet above:

  • Useless hashtag: The NC Times should not use a hashtag with their username on all tweets. This is redundant information. The @username construct is more powerful than a hashtag on Twitter. Hashtags are more properly used as subordinate labels.
  • Useless geotag: Useless may be incorrect terminology. The REGION: label above is meant to signal who might be interested in this story. Unfortunately Twitter offers no capability to use a label in this format. The more appropriate thing to do would be to use separate Twitter accounts for stories of limited interest and allow people to follow segments of interest.
  • Unnecessary words: When this tweet is taken in context, the words brush and camp are not needed. At the time of this tweet it was generally known that there were brush fires on Camp Pendleton. The intent of the story was to provide an update on the fires. The majority of people in the region would understand Pendleton to mean Camp Pendleton.
  • Unnecessary punctuation: Both the quotes around the headline and the parenthesis around the shortened URL are not required. These are elements of style more appropriately reserved for formal writing. The parenthesis also include parasitic spaces to separate them from the link.

When we remove the useless and unnecessary elements of the tweet above the tweet goes from 80 characters to 38 characters. We have removed an astounding 52.5% of the tweet.

The measure of success of a tweet is retweetableness. We can compute the maximum size of a tweet based on the following formula:

Tweet Length Calculation

Therefore @nctimes could be composing tweets up to 127 characters long. This tweet falls well under that limit at 80 characters long. A tweet should not needlessly use that much space, but the second factor to consider is completeness of the content.

Our new 38 character tweet: “fires on Pendleton http://bit.ly/uBG5r” really doesn’t tell us anything that isn’t already known.

Probably the most important information in the article is the danger the fires present. That gives us the following tweet, “Two Pendleton fires pose no threat to structures  http://bit.ly/uBG5r”. This new tweet is 68 characters long. Suddenly we have a tweet that actually gives us a status update and it is still shorter than the original.

We could add more details and stay within our optimal length, “SD Sheriff’s helicopters and back fires used to fight two Pendleton fires; no threat to structures http://bit.ly/uBG5r” is 118 characters long and captures most of the important details of the story. This tweet is much more likely to be retweeted.

In business we are looking at social media as a means to drive traffic to web sites or brick and mortar stores to increase sales or advertising revenue. It may seem like a good idea to depend on teaser tweets to get people to click through to your site. This may work occasionally if your content is especially compelling and useful, but in most cases this is not a good strategy. Your strategy should be to provide valuable content and build up an actively listening follower base. Your reward will be brand loyalty due to the enhanced reputation that your social networking presence is providing.

Innovative Sandwich Ordering Interface

August 13th, 2009

I love innovative user interfaces, not just user interfaces on computer software, but user interfaces on electronics devices and mechanical objects from cars to can openers. But I also like when businesses innovate their user interfaces.

Sandwich shops abound. For the most part they subsist on location, brand recognition and loyalty programs. After all, a sandwich is pretty much a sandwich. There are specialty sandwich shops which have a preset number of sandwiches, typically named after local celebrities or locations, and there are run of the mill and chain sandwich shops that may offer base sandwiches, but really allow you to build the sandwich from the ground up selecting toppings during the process.

The old model of ground up sandwich making is plagued by inefficiency. The sandwich artist forced to wait at each step of sandwich making for the customer to provide direction and unable to plan for the end product because the requirements were not completed when designs began. Customers stare at tubs of white cheese being asked to pick with little knowledge whether the provolone is round or square or consider a tub of diced peppers wondering whether they were jalapeños or serranos. If you are a computer user, like me, you find this cumbersome

On my first visit to Which Wich in the Carlsbad Forum I found a new twist on this build to suit model. Customers create orders themselves on preprinted sandwich bags that take them through the sandwich construction process. The advantages are numerous; the customer can take as much or as little time as he likes creating his sandwich because he is not holding up the line, there is less likelihood of a sandwich being built out of spec because of a communication error, additional cost items are clearly disclosed and the sandwich builder knows at the outset what will be going on the sandwich increasing build efficiency and decreasing aggregate customer wait times. They also have a flat pricing model with most sandwiches offered at the same price and only a few upgraded items.

If prefer ordering at Burger King electronic kiosks over ordering at the counter because of the clearly spelled out menu options then you owe it to yourself to give Which Wich a try and experience their innovative user interface experience.

OK, how can you do a restaurant review without talking about the food? I love food, especially free food, but really most food. I ordered the “Wicked” which is their signature sandwich sporting 5 meats and your choice of 3 cheeses. I found the sandwich to be a bit salty, but that was probably the massive amount of meat and my choice of toppings. I will definitely go back and try something a bit more simple.

What I liked best was the size of their sandwich. I am tired of places giving you a giant roll with a skimpy piece of meat and a single translucent piece of cheese. I am a huge bread fan, but on a sandwich the bread is a canvas that should support the work of art built above it. Which Wich’s bread was toasted excellently and was the right amount to provide a solid structure for the other ingredients without getting in the way. The sandwich held together beautifully and was evenly constructed.

Revisiting Twitter’s Monopoly

August 7th, 2009

AT&T did it as Ma Bell, Microsoft did it, AT&T and Apple are doing it again, it seems monopolies of one form or another are all the rage today and everyone from the FCC to David Pogue wants answers. But who is crying out against the Twitter monopoly?

Twitter’s closed social network is a monopoly and this week we have two major demonstrations of why this is bad for everyone.

First, because there is no Twitter alternative, there is no recourse when Twitter is taken offline by a DDoS attack. Months ago Barrett Lyon was pointing out Twitter’s vulnerabilities and arguing that as a communication service Twitter had an obligation to provide a better network infrastructure. Obviously Twitter, as a money losing proposition, has to balance survival with investment, but in the long run competition is good for technology and business.

Second, there is no alternative to the unfiltered mess that is Twitter. As a result we are starting to see bans on Twitter. Whether it is the Marines banning social networking, the NFL banning tweets from the sidelines or your own company banning Twitter in the workplace to protect trade secrets the result is the same, all or nothing. Twitter being offered only as a monolithic service provides no opportunity for enterprise monitoring and filtering.

I have argued in the past that an appropriate business model for Twitter would be to sell their software after making it conform to open microblogging standards following in the footsteps of companies like sendmail. They could also sell Twitter as a service. A network of microblogging servers running different software would be more fault tolerant and would allow enterprise filtering of Tweets, permitting open communication while protecting everything from trade secrets to national security. It would allow consumer choice of providers and encourage innovation and reliability.