Archive for December, 2008

No, you’re not special, despite what your mother says!

Tuesday, December 23rd, 2008

Today I went to In-N-Out for lunch. In a hurry to get back to the office I chose to use the drive through. For those of you not familiar with In-N-Out, perhaps you live on the East Coast or under a rock, In-N-Out makes the best burger that you can buy, sells them with freshly made hand cut fries, served a clean and courteous environment and all for and absurdly low price; so, naturally, the drive through line extended out into the street.

While waiting for my turn to order, listening to Christmas music, I watched as a driver cut in line. Now you may wonder how they managed this, but if you have ever had a chance to see the line at Fry’s on Black Friday you might be able to picture how it happened. I was three cars back from the offending vehicle and was stunned at the act. What was this person thinking driving past a dozen cars that had been waiting for over 10 minutes? The driver of the vehicle immediately behind this interloper waited until it was safe and got out to inform the line cutter that they had inadvertently made a mistake and that the line actually started at the back, and not here in the middle. You didn’t have to be close enough to hear the words to tell that the response was a rude screeching and that the culprit had no intention of correcting the situation.

Deciding that I had not had nearly enough fun yet today, I left my car to alert the customer service agent taking orders to the situation. He spoke with the driver and unable to draft a Solomonic solution sought out a manager. The manager’s attempt to placate the growing mob with vouchers was not an adequate remedy and the culprit who cut the line was forced not just to leave the line, but owing to the fact they had now proceeded to a point in the line where exit was impossible, was made to wait in line until preceeding cars had been served. I extend my compliments to the manager for taking the appropriate action and to In-N-Out for hiring and training such exemplary personnel.

To those of you who think you’re special, that somehow you have a right to bypass lines when you are in a hurry, I invoke the Commonwealth of Virginia’s motto, “Sic Semper Tyrannis” or “Thus Always to Tyrants”. All men are created equal, and despite what your mother says, you are not special. If you want to be treated like royalty there are plenty of places where you can pay twenty dollars for a burger and the people there will pretend you are important and bow to your whims, but please don’t expect me to kowtow.

No new Christmas music, Bah Humbug!

Friday, December 12th, 2008

Yesterday morning Chip Franklin called for a moratorium on new Christmas songs. To that I say, Bah Humbug! This sentiment was inspired by the appearance of an actor singing his new Christmas song on the Ellen show.

Throughout history artists have created Christmas songs to express the “Joy of Christmas” in ways that are relevant to their culture. In 19th century John W. Work wrote the wonderful African-American spiritual Go Tell It on the Mountain. In 1940 Irving Berlin wrote White Christmas saying at the time “Grab your pen and take down this song. I just wrote the best song I’ve ever written — hell, I just wrote the best song that anybody’s ever written!” In 1942 it won the Academy Award for Best Original Song. Moving forward in time José Feliciano gave us Feliz Navidad in 1970. This song should be appreciated the most here in Southern California where it reminds us that despite the gap in our cultures emphasized by our different languages, we share Christmas and the underlying ideals that make us more the same than different.

So what is going wrong with modern Christmas songs? The number one element of any Christmas song is that it evokes joy. When we see songs that violate this basic principle we should refer to them as a holiday song or seasonal music, Grandma Got Run Over by a Reindeer (1970) or I’m Gettin’ Nuttin’ for Christmas (1955). Some Christmas songs have apparently violated this formula, Blue Christmas (1948?) is a song of unrequited love. But this song, especially Elvis’ version, evoke the contrast of separation between loved ones during the holidays with the intrinsic joy of the season.

Perhaps the best example of the modern unintentional anti-Christmas song comes from an unexpected source, Amy Grant. Her, I Need a Silent Night, is a self-centered, self-pitying lament for some mythical good ol’ days. Contract this song with the classic God Rest Ye, Merry Gentlemen instructing us since the 15th century not to dismay. God Rest Ye, Merry Gentlemen is the quintessential Christmas song because it represents the movement to take music back from the church and return it to the common man. Good Christmas music must be sung and therefore must be singable.

We still need good Christmas music to address the issues of today. For example, someone should write a song that talks about how the secular minority is stealing Christmas images out of our streets but with the point that they can never truly steal the true joy of Christmas. I would love to see a song written specifically to bring joy to soldiers serving away from home and family in countries where Christmas may not be celebrated. We could use a song that celebrates how Christmas decorations are a physical expression of the joy in our hearts and how that trumps any CC&Rs ever written. How about a song “Keep χ in  χ-mas”, that’s chi by the way not ‘X’.  Finally we have never had a song that adequately expresses, “Yes Virginia, there is a Santa Claus.”

No new Christmas songs! Thank God they are written and will be written forever. A thousand years from now, Chip, nay, ten times ten thousand years from now, they will continue to make glad the heart of childhood.

Wanted: Personal Brand Service

Tuesday, December 9th, 2008

There is a need on the Internet for a new service. There is a crucial element of business and social networking online that is currently not being met. This service would be useful on everything from IM to forums and especially networking and micro-blogging services. With a little ingenuity and a bit of effort this space can be quickly conquered as a profitable business: individualized branding services based around the creation, storage and delivery of personalized avatars.

I first became interested in this topic years ago when I was participating in a mountain biking forum that permitted photos to be uploaded. The idea is quite elegant; provide a graphical mechanism to brand posts so that users could easily identify quality posts or improve comprehension on discussions by more correctly tracking the participants. It follows through into micro-blogging like twitter to allow a reader to identify in a split second if the tweet is something that they should read immediately. Yahoo! went a different direction and provided a set of customizable cartoons for their environment. This permitted future advertising avenues, but must outlets are allowing user uploaded content.

My early efforts at creating my own brand were poor. I have enough graphical tools knowledge to be very disappointed in the quality of my own work. And beyond simply the appearance of the graphic, there are other details that should be addressed about the overall branding strategy. For example, I might want my business facing brand to carry over to a technical discussion forum but not to a forum focused on political discussion. Once I realized my own limitations I reached out wildly into the community for a solution, this was my Tweet;

Thinking about a new microblog picture. Any creative tech photographers in Carlsbad or San Diego? 10:41 AM Aug 12th from web

And the response:

Wolf Paulus' Twitter Imagewolfpaulus Creative Tech. Photo in NorthCounty: http://photos.wolfpaulus.com/ http://www.flickr.com/photo… 11:29 AM Aug 12th

As an aside here; I actually had been looking at Mr. Paulus’ profile and work when I sent the tweet. I rudely never followed up, primarily because I was looking for more than a simple photographic representation, I was looking for a whole personal branding campaign.

So let’s look at what this new service would entail:

First, it would provide simple free service for uploading, editing and serving of avatars for Internet use. Users would be asked to crop images for different geometries.

Second, it would provide a mechanism for third party sites to get access to deliver this image. Specifically, the consumer of the image (e.g Twitter) could select a form factor and resolution of the image and a link to that image would be provided in return. This link would only work from the referrer that initiated the request and the request would require authentication of the avatar account holder. These precautions would provide a slight speed bump on the road to brand hijacking.

Finally, it would provide convenient tools for small changes to the avatars. For example, there seems to be a significant proliferation of Santa hats on Twitter lately. I would assume that we would see a similar trend toward Oxen around the second new moon following the Winter Solstice. Frames, badges or even personal decorations could be added to an image and applied for certain date ranges or to specific consumers.

Premium accounts would permit a much broader range of content, banners, animations and links. They would permit multiple simultaneous branding efforts via the same account. And some measure of brand effectiveness through surveys. Finally a pay for brand service would use a profile to build an avatar that suited the needs of the account holder. This service could do everything from simple touch ups to a digital photo to a full custom art avatar.

Become the AdWords for Your School

Thursday, December 4th, 2008

A Rancho Bernardo, CA teacher has been selling ads on tests and quizzes to compensate for lost school funding. If the district permits this to continue it will create an interesting business opportunity. It’s not everyday that a new ad space opens up, and here is one that has a guaranteed audience in a good target demographic.

The secret to the success of this plan will be to incorporate the advertising placement into the common test creation software currently in use. The process will need to be practically effortless for the teachers.

Elements:

1) Teacher registration

Teachers should be able to register via a dialog in their test creation software, or alternatively via a web form. The registration should allow for teacher, school and district limitations on advertising.

2) Ad purchasing

Advertisers could set up campaigns focused on age ranges, socio-economic factors, subject matter and a variety of other factors to allow the automatic placement of their ads on qualifying tests.

3) Ad placement

 Test creation software could be enhanced with the capability to insert an ad before the final printing and report on the number of tests taken. For teachers creating tests by hand, they could use a web form to obtain a correctly sized ad or could download a template for a Word or OpenOffice document that would load an permit an ad to be loaded before the final printing.

4) Campaign feedback

 Standard mechanisms such as coupons or vanity URLs could be used to track campaign effectiveness.

It may be possible to write off some portion of the advertising cost as a donation. It may even be possible to leverage students to sell ads to local businesses both as a benefit to their school and for a cut of the advertising revenue. It would be valuable business experience in the vein of Junior Achievement programs permitting students to understand how to sell ads, create campaigns and measure their success.

Relieving TiVo Guilt

Tuesday, December 2nd, 2008

Today CNN hit us with a story about how our normal guilt about overeating at Thanksgiving is being replaced by a new guilt over not watching everything that we ask our TiVo to record. You can Google “tivo guilt” to find out how serious the problem is. Here are my solutions, both things that you can do today and ways TiVo can enhance their product, to help eliminate TiVo guilt.

First, delete some of those season passes. Yes, the new season of Heroes really does suck so stop wasting your time. You know you have season passes for shows that sounded interesting but you just never got around to them. Come on, delete them. If they’re any good they will show up in reruns.

Second, save some programs for the off season. You know it’s coming, those times of year when your TiVo sits idle because everything is a rerun? You can either take a chance and hope your chosen favorites are reaired, or simply adjust the season pass to save them forever and then ignore them until the current season ends. I wouldn’t recommend doing this with sports, news or reality shows though.

If we want to address this problem with technology then we need to look at the root cause. The media focuses on the sheer volume of recorded programs, but that is misguided. The problem is that all the programs you tell TiVo to record get equal priority on playback importance. This means that you have to make choices on what programs to watch. Making choices is not why people watch TV.

We can easily demonstrate this is the case. Most people with suggestions turned on probably allow hundreds of programs a year to be deleted without even considering them. They feel no guilt for not watching these programs. I certainly didn’t feel any guilt when I accidently deleted hours of “Dora the Explorer” and “The Wiggles”.

TiVo currently allows sorting by date and alphabetically. Alphabetical sorting makes sense, it makes it easier to find a specific program. Recording date is not a good sorting mechanism. It implies an importance to the program that was not intended by the user and may be at the foundation of the TiVo guilt phenomenon.  While I will not argue for the deletion of the date ordered sort, I believe a new sort order needs to become the default, the Priority Sort.

The Priority Sort should include a number of factors combined in user selected ways so that the program the user would choose is always presented first. These are presented in no particular order.

Factor 1. Season pass priority

You already ranked the programs for importance once, this ranking should be preserved for viewing as well. Being a naturally lazy person I feel good about being able to use this data twice while only entering it once. Perhaps maybe instead you are an environmentalist, all of the bits getting used to store season pass priority can now be used for now playing priority making the Priority Sort a green technology.

Factor 2. Live Events

News and sporting events are high proirity items when new, but low priority when old. Of course that doesn’t count the “Miracle on Ice” so maybe an exception should be coded in for that one case.

Factor 3. Program and Episode Popularity

TiVo makes suggestions about programs to record, it should also make suggestions about programs to watch. You don’t want to be the only one at the water cooler to have missed the peanut butter bikinis on Big Brother because you chose to watch a Mythbuster’s clip show instead. Popularity would need to have both a predicted and measured component to account for data age and frequency of update.

Factor 4: Previously Watched

A show that you watched and did not delete is probably not the next show you want to watch. Of course tailoring the presentation of the now playing list is the main reason TiVo’s need cameras and facial recognition. Your significant other may be angry that they were told to watch Chuck ahead of the American Idol finale because you couldn’t wait to watch it, solution: tell them to get their own TiVo.

Factor 5: Previous Viewing Habits

Skipping a program in the priority ordered now playing list should be an implicit thumbs down. If you want to choose your own programs switch to date ordering. If I were the TiVo Czar and you skipped a program I would probably delete the season pass and send a letter to the network. But simply moving it down the list should suffice in most cases.

There may be other factors to consider, I will leave that as an excercize for the reader a la the Netflix Prize.

Edit: There are three sort options according to weakKnees. They are alphabetical, recording date and expiration date.