Today Odwalla launched its great program that lets you vote on where to have them plant trees. Its fun and beneficial and good for their brand. Unfortunately they have a big flaw in the program. In order to vote more than once you have to visit a state park in a participating state and pick up a welcome kit with a code.
I guess if you are going on vacation and visit a state park you are likely to pick up a welcome packet and no harm is done. But I love state parks. I visit them all the time and I don’t need a welcome packet. It would not be very environmentally friendly for me to pick one up each time I visit. In addition when I went to Carlsbad State Beach today their welcome packets were from 2008 and didn’t have codes.
I have a solution to this problem. Odwalla should team up with Gowalla and hand out codes to people who check in at state parks. This would eliminate the need for people to take welcome packets when not needed and would give both Odwalla and Gowalla some brand exposure.
If you like this idea, please let Gowalla know at their feedback site. You can also email Odwalla at consumers@odwalla.com
Finally, please vote for California to plant a tree in Cayumaca Rancho State Park.