Archive for the ‘Internet’ Category

Become the AdWords for Your School

Thursday, December 4th, 2008

A Rancho Bernardo, CA teacher has been selling ads on tests and quizzes to compensate for lost school funding. If the district permits this to continue it will create an interesting business opportunity. It’s not everyday that a new ad space opens up, and here is one that has a guaranteed audience in a good target demographic.

The secret to the success of this plan will be to incorporate the advertising placement into the common test creation software currently in use. The process will need to be practically effortless for the teachers.

Elements:

1) Teacher registration

Teachers should be able to register via a dialog in their test creation software, or alternatively via a web form. The registration should allow for teacher, school and district limitations on advertising.

2) Ad purchasing

Advertisers could set up campaigns focused on age ranges, socio-economic factors, subject matter and a variety of other factors to allow the automatic placement of their ads on qualifying tests.

3) Ad placement

 Test creation software could be enhanced with the capability to insert an ad before the final printing and report on the number of tests taken. For teachers creating tests by hand, they could use a web form to obtain a correctly sized ad or could download a template for a Word or OpenOffice document that would load an permit an ad to be loaded before the final printing.

4) Campaign feedback

 Standard mechanisms such as coupons or vanity URLs could be used to track campaign effectiveness.

It may be possible to write off some portion of the advertising cost as a donation. It may even be possible to leverage students to sell ads to local businesses both as a benefit to their school and for a cut of the advertising revenue. It would be valuable business experience in the vein of Junior Achievement programs permitting students to understand how to sell ads, create campaigns and measure their success.

I feel stupid for staying at Holiday Inn Express

Wednesday, November 26th, 2008

As an IT professional I look for hotels with Internet access when I travel. Sure, clean sheets are nice and the free breakfast is delicious, but what I really need is a solid, high speed connection. One DSL line for 200 rooms doesn’t count.

This week when I was on personal business in Santa Rosa, California I chose to stay at the Holiday Inn Express. Sure it would cost more, but it wasn’t the award winning shower head or the heated pool that interested me. It was the high quality Internet access, both wired and wireless, supported by 24 hour, professional technical support. And that is what I got,  at least until I really needed it.

Tuesday morning I woke up unable to get an IP address. Since I had had two laptops previously connected I suspected that their router was the cause. This has happened to me before and typically a call to tech support gets the router rebooted and everything it great. Occasionally they have to call the front desk and get them to unplug the vacuum cleaner and plug it back in or some other trivial solution. Today was different.

After a 20 minute call with the technical support agent, during which for some odd reason I was asked to supply my MAC addresses, I was told I would recieve a call back when the problem was corrected. I bet you already guessed that call never came. So after an 40 minutes of suffering through my GPRS connection I called the front desk who escalated the issue. I received a call back from the technical support company almost immediately. After about 15 minutes of recreating all of the work of the first call I was once again placed on hold and several minutes later informed that they would need to send someone out to the hotel to fix the problem.

We have gotten past the time where Internet access is a luxury. It is a necessity for many people who travel, it is as important to me as water or lights and more important that phone or TV service. I would not complain if I thought that Holiday Inn was doing everything they could and the situation was out of their hands. So what should they be doing?

First, stop relying on guests to tell you when your Internet connection is not working. Any corporation of any size running a complicated network monitors the network for outages and responds before the outage impacts the business mission. This function can be outsourced. If the companies supplying your Internet access and technical support can’t do it, and can’t provide instant support when the problem occurs (not business hours) find someone else.

Second, measure and publish your Internet reliability. If you want me to pay extra, prove to me that you have the 9′s to justify it.

Third, have a policy that offers a cash refund if the Internet goes down, and an backup Internet agreement in place so that guest can go to some other local establishment (FedEx Kinkos, Starbucks, etc.) and access the Internet for free. I honestly don’t care about the refund, but if it doesn’t cost you anything to have an outage then you won’t work to prevent them from happening.